Course Content and Guidance

Search Engine Optimization

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

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Course Description

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

Pre-requisite but not required:
  • Basic knowledge in Wordpress
  • Basic Knowledge in Search Engines
  • Basic knowledge in Using Computer / Laptop
What you’ll learn:
  • Course Introduction
  • Lesson 1 SEO Introduction
  • Lesson 2 How Search Engines Work
  • Lesson 3 Types of SEO
  • Lesson 4 Keyword Research and Competitive Intelligence
  • Lesson 5 On-Page Optimization
  • Lesson 6 Off-Page Optimization
  • Lesson 7 Duplicate Content
  • Lesson 8 Design and Architecture
  • Lesson 9 Local SEO
  • Lesson 10 Algorithm Updates and SEO Changes
  • Lesson 11 Integrating SEO with Other Disciplines
  • Lesson 12 SEO Tools
  • Lesson 13 How to Build a Successful Career in SEO
  • Search Engine Optimization Foundations Quiz
  • YOUTUBE SEO
  • FACEBOOK SEO
  • TIKTOKSEO
This course is specially design for:
  • Business that wants to turn the Spotlight On their Sales
  • SEO Part of Your Marketing Mix
  • Business / Individual who wants to Learn on How to be a SEO Specialist
  • Business / Individual who want to increase their online presence
  • Business / Individual who wants Google to find their Website
  • Business / Individual who wants To Build Their Brand
  • Business / Individual who wants to attracts Relevant Traffic With High Conversion Potential
Job Description:
  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine rankings
Estimated Salary Rate:
$1500 - $3000 SENIOR SEO MANAGER
$800 - $1,200 SEO MANAGER
$800 - $1,200 FULL SEO SPECIALIST
$6 - $8 per hour SEO CONTENT WRITER
$400 - $600 SUPPORT SEO
$6 - $8 per hour SEO / CONTENT WRITER
Freebies:
  • GMB COURSE
  • PAID SEO TOOLS
  • Schedule-based unlimited assistance
  • 5 to 7 hours live training
  • Unlimited replay Live Recorded Video Training
  • Certificate of participation/training
  • FREE PORTFOLIOS (SENIOR SEO MANAGER LEVEL)
  • Free Premium Courses
  • Sample Cover letter for job application
  • Free sample guidelines on how to create online resume and portfolio
  • You will get your own life time ProVA Member’s Dashboard and get unlimited access to our FAQ, Tools and Resources, Live Recorded Video Training, download certificates and our Featured Kwentong ProVA section can serve as a source of inspiration.