Facebook Advertising

Course Description

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.

With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules.

Create brand new ads.

Select campaign parameters, like an advertising objective, to fit your business goals. You can also manage creative work: upload your ad creative, write ad copy and review how your ads look on different devices.
Choose your audience.

Define your audience for smarter ad targeting. Adjust your target audience to be as broad or well-defined as you like.
Set up and manage your ad budgets.

Set an overall budget for your campaigns and whether it applies to each day or to a campaign’s entire lifetime.
Run ads across multiple apps.

Automatically extend your ad across Facebook's family of apps and services with automatic placements to allow our delivery system more flexibility to get you better results.
Adjust your campaigns.

Edit your budget, audience, placement options and creative—including editing multiple ads at once . You can always pause, duplicate or relaunch your ad campaigns at any time.

Test which ads perform best.

Create an A/B test to determine the best target audience, delivery optimization, placements, creative or product sets for each of your ad campaigns.

Get real-time insights.

See if your ads are driving their intended goal with reporting tools. By spotting trends over time, you can identify areas to adjust—like your image, budget or audience—to improve your campaign performance.