Course Content and Guidance

Facebook Advertising

Facebook has developed a targeting technology which allows advertisements to reach a specific audience. This is within the Facebook product called Facebook Ads.

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Course Description

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.

With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules.

Create brand new ads.

Select campaign parameters, like an advertising objective, to fit your business goals. You can also manage creative work: upload your ad creative, write ad copy and review how your ads look on different devices.
Choose your audience.

Define your audience for smarter ad targeting. Adjust your target audience to be as broad or well-defined as you like.
Set up and manage your ad budgets.

Set an overall budget for your campaigns and whether it applies to each day or to a campaign’s entire lifetime.
Run ads across multiple apps.

Automatically extend your ad across Facebook's family of apps and services with automatic placements to allow our delivery system more flexibility to get you better results.
Adjust your campaigns.

Edit your budget, audience, placement options and creative—including editing multiple ads at once . You can always pause, duplicate or relaunch your ad campaigns at any time.

Test which ads perform best.

Create an A/B test to determine the best target audience, delivery optimization, placements, creative or product sets for each of your ad campaigns.

Get real-time insights.

See if your ads are driving their intended goal with reporting tools. By spotting trends over time, you can identify areas to adjust—like your image, budget or audience—to improve your campaign performance.

Pre-requisite but not required:
  • Basic knowledge in Social Media Management
  • Basic Knowledge in Creative Tools e.g. (Canva, Adobe, Filmora)
  • Basic knowledge in Using Computer / Laptop
What you’ll learn:
  • 1. Fundamentals of Facebook Ads
  • 2. Facebook Ads Structure
  • 3. Facebook Ads Process
  • 4. Audience Targeting
  • 5. Winning Ad Ideas
  • 6. Metrics to analyze
  • 7. Retargeting/Facebook Pixel/Scaling
  • 8. Other Tools & Strategies for Facebook Ads
This course is specially design for:
  • Newbies (zero experience and knowledge)
  • Virtual Assistants who would choose to focus on Facebook Media Buying
  • Facebook Media Buyers who would like to learn more techniques and strategies in Facebook/Instagram Ads.
  • Social Media Managers who want to upskill and learn new techniques and strategies about In-depth Facebook/Instagram Ads.
  • Entrepreneurs of Small to Medium sized businesses who would like to advertise in social media specifically Facebook/Instagram.
Job Description:
  • Setup, targeting, test, and scale campaigns profitably using horizontal and vertical scaling
  • Create and strategize the different type of ad ideas
  • Integrate Facebook Pixel, Domains, and Conversion Events to the website
  • Train new media buyers
  • Set up different types of custom audiences and use them for retargeting.
  • Initial set up Facebook and Instagram pages for social proof.
  • Set up/launch product and creatives for testing
  • Troubleshoot and optimize ads results daily. (CPC, CTR, ATC, Pur & ROAS)
  • Conducts weekly audits of (prices, reviews, bounce rates, loading speed)the product page and store.
  • Scale and optimize the performance of ads based on target KPI (2+ ROAS).
Estimated Salary Rate:
$1000-$2000 SENIOR FACEBOOK MEDIA BUYER
$800 - $$1000 JUNIOR FACEBOOK MEDIA BUYER
$500-$800 FACEBOOK ADS SPECIALIST/LAUNCHER
Freebies:
  • Schedule-based unlimited assistance
  • 5 to 7 hours live training
  • Unlimited replay Live Recorded Video Training
  • Certificate of participation/training
  • You will get your own life time ProVA Member’s Dashboard and get unlimited access to our FAQ, Tools and Resources, Live Recorded Video Training, download certificates and our Featured Kwentong ProVA section can serve as a source of inspiration