Virtual Assistant: A Gem  You Didn’t Expect You’ll  Need

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Have you noticed? Most of the business nowadays were transforming into digital  business? It’s one of their marketing strategy in order to widen their engagement and  contribute to the growth & development of their businesses. They recruit individuals who  typically operates from the comfort of their home to assist them execute administrative  quality tasks for their businesses possible. And that is I called a Gem!  

Ready to dig in deeper for the gem? 

Virtual Assistant: The Gem

Virtual Assistant is indeed a gem.

The rapid growth of this gem is a great help for the entrepreneurs to keep in  line with the trends, enhances productivity and lower their costs since  most of the businesses were in social  media platforms nowadays. In addition, entrepreneur’s time is  valuable. They focuses on the big picture of the business and they are not captured to do day-to-day roles as it will be a conflict to their time and effort. Therefore, they can save a  lot of time if they invest and delegate all of administrative tasks to virtual assistants.  

How virtual assistants can help small/medium businesses grow 

VA tasks may vary due to their niche, but mostly here are ways they can contribute to  the growth of the business: 

1. Respond to emails and phone calls 

When was the last time you checked email? An hour, two – or a couple of minutes ago?  According to statistics from Business Insider, more than a third of Americans regularly  check email throughout the day. According to an AOL survey, 47% of respondents  admitted that they feel the need to check mail constantly, 25% cannot do without it for  more than three days, 60% check mail on vacation, and 59% even in the toilet (PPM  Express). 

Responding to emails and phone calls is as important as time. It creates engagement with  potential customers or target audience wherein you get to understand their complaints  and resolve their problems. But honestly speaking, this task may sound as if anyone can  do it but if you’re the type of person who has an anxiety or fear of answering calls, you  might find this challenging and just want to delegate the task to virtual assistants. 

2. Calendar Management

Can you imagine how productive you can be if  you plan and schedule what you will do in a day? In a week? In month? Music to our ears right? If this sounds music to our ears, what more to an entrepreneurs.

Calendar Management is one of the most efficient strategy when you run a business. It’s a systematic process of  scheduling appointments, creating strategic reminders, optimizing time, organizing  events that leads to productivity of the business. It also alleviates entrepreneur’s tasks  considering that they tend to forget things due to workloads. 

3. Social Media Management

From the word itself, it is a process of managing business in social media platforms. It’s a  way to engage with the audience, increase sales, and make a mark especially that people  nowadays are spending so much time surfing in social media. SMM involves creating  quality contents, keeping up with trends, socializing with followers, running advertisements to expand target market and analysing reports. 

Virtual assistants can create contents or promotional images that ensures the business  constant presence in social media and connection with audience. 

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How to be VA?

Businesses continue to demand virtual assistant which gained engagement & curiosity from aspirant. Despite the amount of demand, there’s still something in store for those  who’s willing to be in this business. It is because virtual assistant is broad. There are a lot  of niche you could choose from to land a client.  

Learning is an investment. If you have an extra, I highly suggest you invest for your  knowledge especially if you’re a newbie. There are pages on Facebook that offers training  about VA but personally I suggest ProVA. What does make them stand? Basically, you get  what you paid for. They explains everything you need to know about VA broadly and 

efficiently including details you didn’t expect you’ll need. Not being bias but they went  beyond and above my expectation. 

On the other hand, if you are not capable to do enrolment, here’s a guide to help you get  started:  

  • Self- taught: You can watch YouTube Videos “How to become a VA?” & do some research 
  • Free online courses with certificates: Udemy.com, Hubspot Academy, Skillshare, Canva Design School 

Virtual assistants can be a great inbound to  your business

As an entrepreneur who’s bombarded with business work, virtual assistants can be a  cogent asset in unravelling business conflicts. It saves your time to manage your schedule,

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to respond to emails and calls, to manage social media platforms, to increase level of  productivity, etc. Lastly, which I think is the most important is that they help achieve  work-life balance.

Author
Jas Faller
General Virtual Assistant Trainee Batch 349