The demand for virtual assistants in recent years has exploded, as we’ve all become dependent on remote support to keep pace with the new normal operations. As a general virtual assistant, you are likely to have a lot of opportunities within different specializations, which can help you to focus on a certain need of a client and eventually help to build a stronger, more focused portfolio. It can also help you be more competitive in the marketplace since most companies prefer hiring VAs who have specialized skills in certain
areas.
In this article, we will discuss the top three niches for a general virtual assistant: Social Media Management, Copywriting, and Online Bookkeeping. Knowing about these specializations will help you to understand which niche fits your skills and interests best and is the key to carving out a successful career as a VA.
1. Social Media Manager
Why Do You Need to Specialize in Social Media Management
Social media is, among other things, one of the influential business-to-client channels for communication with the target market, product and brand promotion, and lead generation. However, the reality is that maintaining a great social media account takes time, creativity, and strategy—resources that most business owners lack. You’ll support strong online presences for clients by owning their social media accounts, creating content, and engaging with the audience as a Social Media Manager.
Key Responsibilities:
Do the following as a Social Media Manager:
- Create and put in post scheduling systems across all platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Attend to follower comments and DMs, fostering a sense of community through excellent customer service.
- Research on new social media trends and strategies to maintain relevancy.
- Put in place and run paid advertising campaigns.
- Analyze insight data for social media from Google Analytics and native insights to facilitate informed optimization of both content and strategies.
How to Get Started
There’s no better way to break into a niche of social media management than by first having your own social media presence and portfolio. Show those abilities through managing the social media accounts of friends, family members, or local businesses. And, of course, as you gain experience, you then have a portfolio to show your future clients. Think about studying social media marketing through online courses like ProVA so you can boost your credentials and keep on top of the trends in the industry.
2. Copywriting
Why Specialize in Copywriting?
Copywriting is an intrinsic part of marketing; businesses have to come up with great content that will attract customers to convert them. Be it through product descriptions, blog posts, or email campaigns, businesses depend on expert copywriters who are able to convey whatever message it is they want to give out. As a Copywriting VA, you can help businesses develop their brand voice and create content that truly speaks to their audience.
Key Responsibilities
A Copywriter may be tasked to perform any of the following duties:
- Article and blog post writing, and website content
- Product descriptions, persuasive sales pages, and landing pages
- Designing email marketing flows to bring life to a subscriber and help the business make sales
- Writing social media taglines and ads to get attention and provoke people to act
- Editing and proofreading for content clarity, coherence, and content consistency
Getting Started
To gain solid footing as a Copywriter, be sure to establish a few writing samples first. Check this off by creating a blog or writing guest posts, to be found on websites. Networking can be done over the internet by joining writing groups or even on Linked In. Interacting with other writers not only affords friendly ear for advice or help but can lead to sources of work. To know more, you can contact the friendly staff of ProVA!
3. Online Bookkeeping
Why specialize in online bookkeeping?
All business, regardless of size, has to properly manage their finances efficiently. The owners of most small businesses are either busy or aren’t expert bookkeepers. As an online bookkeeping VA, you can help these businesses maintain their financial record, manage invoices, and ensure everything is okay as far as finances are concerned. This is a niche suitable for VAs who have a very good head for numbers and are rather detail-oriented.
Key Duties
Some of the core duties that are expected to perform as an Online Bookkeeper include:
- Recording all the relevant financial transactions and maintain proper financial record.
- Submitting the documents and making the account payables and receivables.
- Reconciliation of the bank and finance statement.
- Creating and sending the invoices and following up with the clients for the payment
- Preparation of the budget document and financial planning
How to Begin
If you are a beginner in bookkeeping, undergo the online courses and certifications of bookkeeping or accounting software with ProVA. You can apply the experience, like with the service of small business, freelancers, or non-profit organizational finance. You can network with other people in finance and communities with the same interests as majoring in bookkeeping.
Specialize in a niche and your career as a general virtual assistant are likely to be better. Social Media Management, Copywriting, or Online Bookkeeping can make you easily marketable to your client. Specializing can build up your portfolio, which can make the relevance of experiences in your chosen niche. Be a pro with what you do. Make a career out of being a virtual assistant through ProVA!
Author
Al Bayhon
GVA Batch 370